Californians now have a powerful new way to reduce unwanted emails, texts and scam calls. A new state-run platform allows residents to request the deletion of their personal data from more than 500 registered data brokers with a single, free submission.
The new tool, known as the Delete Requests and Opt-Out Platform, or DROP, is the first of its kind in the nation and is designed to give consumers more direct control over how their personal information is collected, sold and shared.
How DROP Works
DROP puts into action the Delete Act, a law passed by the California Legislature in 2023. Through the platform, residents can submit one request that is sent to every registered data broker operating in the state.
With a DROP request, consumers can ask data brokers to delete personal information they hold and limit the sale of that information going forward. The platform is free and accessible online.
A First-in-the-Nation Approach
California is the first government anywhere in the world to offer a centralized data deletion request system of this scale. It is also one of only four states, along with Oregon, Texas and Vermont, that require data brokers to register with the state.
What Data Brokers Must Do
Under the Delete Act, data brokers are required to register annually with the state and comply with deletion requests submitted through DROP. They must also disclose the types of data they collect and share and undergo audits to confirm compliance.
Companies that fail to follow the law may face administrative penalties and fines.
Learn more about data brokers.
What Happens After You Submit a Request
Beginning August 1, 2026, data brokers will have 45 days to process deletion requests submitted through DROP. Consumers can check the status of their request through the platform to see whether their data has been deleted.
Users can add additional personal information to their request at any time. New submissions may take up to 90 days to process. The DROP website also provides educational resources about data brokers and consumer privacy rights.
Get started and submit your request at the DROP website.
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